Anne Muir, one of the two founders of Protected Species describes her journey towards the reinvention of the humble parka.
What’s the best idea you’ve had on your bike?
To make the perfect waterproof jacket you can wear from your commute (bike, train, foot, aeroplane whatever) to office to anywhere else! Something that is properly waterproof, seriously beautiful and is effortlessly wearable whether it’s raining or not.
Tell us about what your business does?
Launched in 2014, Protected Species produces seriously beautiful raincoats you can wear whether it’s raining or not. Engineered to a high tech specification but with a minimalist aesthetic, these are highly versatile garments you can wear anywhere – from city life to outdoors, travelling, and across all the seasons: effortlessly and in comfort.
Why do you do this?
We have a real passion for innovation and technical clothing and all its features. We wanted to take those attributes and make performance outerwear, something that you want to wear everyday no matter what. We really wanted to push the boundaries of technical clothing – most people don’t actually realise we are performance apparel from just looking at our garments, they don’t scream raincoat at all. We put design and performance on the same level.
How long has this business been running for?
4 years – Feb 2014
What bit of advice would you give to your younger self?
I am definitely a do-er….which is absolutely what you need when you are running your own company but I would tell my younger self to plan more! You need a balance. I would also say to take more time out – a small business is all consuming and you need to be careful you remember the other bits of your life!!
What’s the best way people can connect with you?
At CycleFox we believe the bicycle has a big role to play in building happier, more vibrant and connected communities. Our mission is to help more people enjoy the fun and freedom of cycling.
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